31 May 2024 | Retail & CPG | research series

Sweat, Snacks & Satisfaction: Insights into US Protein Habits

Ever wondered what drives Americans to pick their protein snacks and supplements?

Our latest research with a leading Sports Energy Brand dives deep into the protein consumption habits, triggers, and barriers in the US market. From gyms to social media, we left no stone unturned!

Discover how we:

  • Identified key audience segments
  • Conducted in-depth interviews
  • Facilitated dynamic focus groups
  • Used ethnographic observations & social listening

The result? Game-changing insights that fueled product innovation targeted marketing, and a significant market share boost!

Curious to know more? Dive into our findings and see how consumer behavior is reshaping the protein landscape.