The Era of Digital Goods and Technology is Fueling Consumerism in Luxury

While the integration of digital goods and virtual experiences is driving brand strategies for almost all sectors in 2023, luxury brands are particularly finding themselves at the forefront of this innovation imperative.

Digital goods have gone beyond the boundaries of NFTs and are shaping the consumption habits of luxury brand users. The craze for digital assets and electronic art ownership went silent last year, but luxury brands are continuing to reap the potential of its expansion and are experimenting with the possibilities of digital consumerism. Brands including Tiffany & Co., Gucci and Luis Vuitton are some of the common players working on an omnichannel vision of brand engagement.

Read on as Jasper Colin's report explores the notable expansion of digital goods and virtual experiences among luxury brands.