08 Nov 2023 | Healthcare | blogs

Are You Prepared for The Looming Storm?

The patent cliff is a period when many high-revenue drugs lose their patent protection, leading to competition from generic drugs and a decline in revenue for the original drug manufacturers. The patent cliff has far-reaching implications, affecting companies, patients, healthcare systems, and the economy. Despite the challenges, the pharmaceutical industry has shown resilience and adaptability by diversifying portfolios, forming strategic partnerships, and exploring new markets.