Head of Online Research & Digital Insights

Key Responsibilities:

1. Strategy & Leadership:

• Drive the digital research and insights strategy, positioning the company at the forefront of emerging trends in the online research space.
• Lead, mentor, and inspire a high-performing team of researchers, ensuring the successful execution of digital research projects.
• Oversee the execution of online research initiatives, ensuring that projects are delivered on time, within budget, and with the highest quality standards.
• Collaborate with senior management, business development, and sales teams to support the company’s growth objectives by identifying opportunities to expand digital research offerings and maximize sales.

2. Proposal Development & Client Engagement:

• Develop compelling proposals for digital research projects that meet client needs and align with company capabilities.
• Build and maintain strong relationships with clients, providing expert consultation and guidance on digital research methodologies, and translating data insights into actionable business recommendations.
• Present research findings and insights to clients, effectively communicating complex data in a clear and engaging way using visualization tools (e.g., Tableau).

3. Research Methodology & Best Practices:

• Oversee the design and execution of digital research projects, including market research, online surveys, web analytics, and other digital data sources.
• Implement best practices for data collection, analysis, and reporting to ensure that digital research projects generate high-quality, actionable insights.
• Apply advanced statistical techniques and research design methodologies to deliver comprehensive insights and solutions to clients.
• Provide internal teams and clients with expert knowledge of digital research methodologies, online analytics, and the latest trends in the market research industry.

4. Team & Project Management:

• Manage the daily operations of the digital research team, ensuring tasks and projects are completed in accordance with project plans and timelines.
• Monitor project progress, providing guidance and support to researchers to ensure timely delivery of high-quality insights.
• Collaborate closely with cross-functional teams to ensure smooth project execution and alignment with client objectives.

5. Innovation & Product Development:

• Identify opportunities for innovation in digital research methodologies, including the launch of new digital products (e.g., DIY research tools, data products, or research solutions).
• Drive the development and launch of innovative solutions that meet evolving client needs and enhance the company’s competitive advantage in the market.

6. Client Solutions & Growth:

• Work closely with senior management and the sales team to identify and drive new business opportunities, including upselling and cross-selling digital research services.
• Provide expert consultancy to clients on how to best utilize digital research to achieve business objectives and improve decision-making.
• Ensure that all client interactions are focused on providing strategic, actionable insights that deliver measurable business impact.

Qualifications:

Education & Experience:

• 15+ years of experience in market research or digital insights, with a proven track record of managing large-scale online research projects and leading high-performing teams.
• Bachelor’s degree in Market Research, Business, Statistics, or a related field (Master’s degree preferred).
• Proven experience in a leadership role within a market research or digital insights environment, with expertise in digital research methodologies and online analytics.

Skills & Expertise:

• Strong expertise in digital research methodologies, including online surveys, web analytics, digital journey analysis, and real-time data collection.
• Experience with data visualization tools such as Tableau, and the ability to translate complex research data into clear, actionable insights using charts, graphs, and dashboards.
• Advanced knowledge of statistical analysis and research design techniques, with the ability to apply this knowledge in real-world business contexts.
• Strong proficiency in SPSS, Microsoft Office products, and other market research tools.
• Excellent communication and presentation skills, with the ability to deliver compelling insights and recommendations to clients, both technical and non-technical.
• Business acumen with a strategic mindset, capable of understanding clients' business needs and translating digital research insights into impactful solutions.
• Client relationship management skills, with the ability to engage, influence, and build long-term relationships with senior stakeholders.

Personal Attributes:

• Visionary leader with a passion for digital innovation in market research.
• Strong decision-making abilities and strategic thinking, able to balance short-term project delivery with long-term company growth.
• Results-driven with a focus on delivering high-quality outcomes within budget and timelines.
• Exceptional ability to manage teams, inspire collaboration, and promote a culture of excellence.
• Highly adaptable and proactive, with the ability to thrive in a fast-paced, ever-changing environment.

What We Offer:

• Leadership Role: Opportunity to shape the digital research strategy for a fast-growing company.
• Career Growth: Exposure to innovative digital research tools and methodologies, with opportunities for personal and professional development.
• Competitive Compensation: Attractive salary, benefits, and performance-based incentives.
• Collaborative Environment: Work with a talented and dynamic team that values creativity, innovation, and collaboration.