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At Jasper Colin, we take a strategic approach to understand B2B market. Our custom-built framework is designed for high-value opportunity analysis-starting with category-level insights and progressing to business-critical strategies that influence brand, product, customer, and competitive decisions. With decades of experience, we help enterprise to solve complex business challenges and deliver go-to-market intelligence that leads to real business impact.
Understanding the B2B Landscape
Generating Category and Product Level Insights
Focusing on Enterprise Level Insights
We start with macro-level analysis to map the B2B landscape-tracking industry trends, market shifts, and competitive dynamics. This foundational view helps contextualize your business within the broader ecosystem.
Decision-Makers Insight from B2B Executives
We engage directly with business decision-makers to uncover what drives their choices-from pain points and unmet needs to brand perceptions and purchase criteria. These first-hand insights help you understand how real executives think, so your strategy resonates where it matters most.
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Enterprise-Level Market & Product Intelligence
Our Market & Product Insights solution identifies opportunities and maps the competitive terrain. By analyzing category shifts and buyer/user expectations, we equip you to decode market dynamics, plan strategically, and position effectively.
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As a B2B leader, you need more than just survey data. You need actionable business insights to make informed strategic decisions. Integrating B2B primary research with CRM analytics, telemetry, and competitive intelligence along with advanced analytics - we deliver insights that not only drive enterprise growth but also strengthen market positioning.
Primary Enterprise Research (Qualitative & Quantitative)
We conduct B2B primary research designed for your unique needs leveraging our proprietary decision maker suite to gather insights from real decision makers.
Selected Enterprise Behavioral Data (CRM, Usage, Sales)
We integrate additional datasets including your CRM, telemetry, social and sales insights providing a 360-degree view of what and how your customers think, feel and act.
Advanced Analytics (Segmentation, Decision Sciences, Predictive Modeling)
Our advanced analysis toolkit comprising segmentations, predictive modelling and decision sciences is plugged to uncover patterns, trends and opportunities.
Actionable Strategic Insights (Market Expansion, Customer Targeting, Executive Decision Enablement)
Finally - the insights enable market expansion, product innovation, brand strategy and enhancing customer experience all driving growth and competitive edge.
Enterprise Data Integrations
Through first party and third- party data integration- we generate insights that are both sound and comprehensive
First-party Behavioral Data
Engagement and interactions at the key account level. (Digitally tracked)
Search and Social Data
Based on search and social listening trends.
Market & Competitive Analysis
Analysis of market trends and competitor news intelligence.
SaaS Platform & Telemetry Data
Usage data from Client’s SaaS platforms to understand product engagement.
Enterprise CRM / Account Data
Insights from customer relationships and account interactions.
Primary Enterprise Research (Qualitative & Quantitative)
We start with custom research designed for your enterprise's unique needs, combining qualitative and quantitative methods to gather deep insights directly from your key stakeholders.
Selected Enterprise Behavioral Data (CRM, Usage, Sales)
We integrate selected behavioral data from sources such as CRM systems, SaaS telemetry, and sales insights, providing a comprehensive view of how your customers and accounts behave.
Enterprise Data Integrations
Through first party and third- party data integration- we generate insights that are both sound and comprehensive:
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Advanced Analytics (Segmentation, Decision Sciences, Predictive Modeling)
Using advanced analytics methods like segmentation, decision sciences, and predictive modeling, we uncover patterns, trends, and opportunities that drive strategic action
Actionable Strategic Insights (Market Expansion, Customer Targeting, Executive Decision Enablement)
The result is a set of actionable insights that enable market expansion, enhance customer targeting, and facilitate executive decision-making, all driving growth and competitive advantage.
We integrate a variety of first-party and third-party data sources to generate insights that are relevant, accurate, and impactful for your enterprise
Comprehensive Framework
We deliver customized enterprise-level research ensuring you have access to actionable insights at every step of your growth.
Data-Driven Decisions
We provide actionable insights to B2B companies through targeted research - conducted with our decision-maker audience suite.
Expertise Across Industries
Our specialized teams bring deep industry expertise to help you navigate the volatile, uncertain, complex, and ambiguous (VUCA) landscape of today’s B2B ecosystem.