We engage directly with Chief Procurement Officers, Plant Heads, and Logistics Leaders to deliver intelligence on sourcing risks, cost benchmarks, plant-level inefficiencies, vendor selection, and procurement behavior-supporting strategic decisions across procurement, operations, and logistics.

Insight-to-Action Story

For an industrial equipment client, our decision-maker persona research revealed friction in procurement workflows. Insights from CPOs and plant managers led to a 22% improvement in procurement turnaround time and reshaped their CAPEX/OPEX messaging strategy.

Our insights help manufacturers and supply chain providers identify product feature gaps, innovation drivers, service expectations, pricing sensitivity, and market expansion triggers-leading to data-driven product development and smarter go-to-market strategies.

Insight-to-Action Story

We enabled a logistics tech firm to refine its TMS platform features by identifying adoption barriers and channel priorities across North American manufacturers, accelerating market penetration and cutting churn by 30%.

By mapping executive buyer journeys across manufacturing and supply chain services, we uncover B2B decision-making triggers, loyalty drivers, churn risks, and price sensitivities-empowering firms to enhance experience, reduce friction, and increase conversion.

Insight-to-Action Story

A Medtech logistics client leveraged our customer journey analysis to identify SLA misalignments and friction in onboarding. As a result, retention improved by 18% within 3 quarters.

Our segmentation solutions enable precision targeting based on industry vertical, ESG readiness, digital procurement maturity, channel preferences, and buyer behavior-leading to stronger sales enablement and growth in key manufacturing and logistics accounts.

Insight-to-Action Story

For a chemicals manufacturer, segmentation by compliance needs and procurement behavior allowed repositioning of two core products, driving a 3X increase in deal conversion in regulatory-sensitive markets.

We assess buyer perceptions, brand trust, value alignment, and switching behaviors-helping manufacturers and supply chain firms sharpen their positioning, refine messaging, and align offerings with buyer needs across evolving industrial ecosystems.

Insight-to-Action Story

Our product-market fit analytics helped an automotive Tier 1 supplier uncover misperceptions in pricing vs. value. Post-repositioning, win rates in competitive bids rose by 25% within 6 months.