We uncover the decision-making journeys of C-level leaders-CIOs, Heads of Sustainability, Infrastructure Directors, Procurement Heads-revealing what drives commercial energy investments and infrastructure upgrades. These insights help you engage earlier in the procurement cycle, improve value alignment, and accelerate conversions for high-value projects in smart grids, facility automation, and clean energy.

Insight-to-Action Story

A global OEM supplier leveraged our executive decision-maker mapping solution to generate insights that led to early engagement with ESG-focused facilities and winning four strategic accounts within one fiscal year.

We help validate infrastructure technologies like smart metering, distributed storage, or grid-edge solutions by analyzing commercial energy consumption, ESG alignment, infrastructure readiness, and competitor positioning. These insights reduce launch risk, refine usability, and accelerate time-to-market for energy innovation targeting industrial campuses, airports, malls, and energy-intensive enterprises.

Insight-to-Action Story

A grid-tech provider used our product validation insights to refine its microgrid control solution. This resulted in a successful pilot across three logistics hubs and secured a multimillion-dollar deployment contract.

We map the commercial B2B energy journey across evaluation, feasibility checks, stakeholder alignment, and renewals. Our research highlights friction points, purchasing triggers, pricing sensitivity, and perception gaps-enabling companies to deliver smarter, high-touch engagements across procurement cycles for smart energy, decarbonization, and infrastructure modernization.

Insight-to-Action Story

An energy efficiency firm optimized its sales strategy after uncovering delays at feasibility assessment stage using our journey mapping insights. Adjusting messaging and timing led to 25% faster deal closures with facility heads.

We identify and profile high-value segments across commercial buyer ecosystems-based on energy usage, decarbonization goals, compliance requirements, and procurement behaviors. This helps prioritize enterprise accounts, build precise ABM (Account-Based Marketing) strategies, and deliver personalized outreach to buyers with the highest potential for clean energy and infrastructure investment.

Insight-to-Action Story

A B2B energy provider used our segmentation analytics to prioritize sustainability-driven manufacturing firms, boosting conversion rates by 32% and doubling ROI from its sales outreach in under six months.

We assess brand visibility, credibility, and perception among commercial stakeholders-facility managers, energy consultants, OEMs, and city planners. Our insights optimize value proposition clarity, ESG alignment, and product-market fit, helping energy solution providers build trust and outperform competitors in high-stakes commercial contracts.

Insight-to-Action Story

A power infrastructure brand utilized our insights to reposition ESG impact, improving executive recall and win-rates in RFPs from commercial developers and municipal planners by 28%.