Our B2B decision-making research and market perception studies reveal how organizations evaluate solutions, prioritize needs, and perceive your offering. We empower you to refine your strategy and align your solutions with the market’s demands.
We analyze organizational structures to identify the right decision makers and customer segments. This allows you to direct efforts to the highest ROI opportunities, ensuring that you target the most valuable customer groups with precision.
We quantify the revenue potential across different segments, turning insights into strategic decisions. Our research helps you identify high-value opportunities, allocate resources efficiently, and accelerate growth.
Customize your messaging and tailor your product offerings to align with your most valuable customers, fostering stronger engagement and maximizing ROI at every stage of the buyer journey.
Background: A leading HR technology platform sought to understand buyer priorities across mid-market and enterprise clients.
Our Approach: Leveraged enterprise segmentation to analyze customer behaviors and pain points.
Impact: Uncovered critical HR software insights that directly shaped their product roadmap strategy, leading to a 25% increase in product adoption across key segments within the first 6 months.
Background: A fintech company aimed to boost its sales performance by refining its approach to customer segmentation.
Our Approach: Conducted B2B segmentation to distinguish between CFO-driven and operations-driven buying behaviors.
Impact: Developed tailored content and strategies for each customer group, resulting in a 15% increase in sales conversions and a 10% improvement in customer retention.
Background: A consulting firm wanted to identify high-potential accounts for B2B account expansion.
Our Approach: Utilized account-based marketing (ABM) strategy, informed by professional services analytics, to target the right accounts.
Impact: Strengthened marketing and sales collaboration, resulting in a 30% increase in upsell revenue and a 40% improvement in cross-sell success rates.
We employ a multi-method primary research approach to uncover deep insights about B2B organizations.
Our approach tracks the complete enterprise buyer journey, from initial research to product adoption. We analyze product usage to understand real-world behavior and identify buyer intent signals that predict conversion.
Unlike traditional reports, our interactive deliverables provide lasting value across your organization, allowing you to share and scale insights seamlessly.
Exploring Adoption Potential for Oil and Gas Market Intelligence Solutions
Unlocking the Next Generation of Global Streaming Audiences
Unlocking the Enterprise Buyer
Refining Customer Segmentation Strategy for a Test & Measurement Software Leader