We connect directly with senior decision-makers-Category Heads, CMOs, Store Ops Directors, E-commerce Heads, and Procurement Leaders-to gather strategic insights that inform product listings, in-store executions, trade promotions, and shopper experience optimization. By tapping into the perspectives of those who shape commercial strategy, our research bridges the gap between corporate objectives and operational realities-driving decisions that truly move the needle at shelf and online.

Insight-to-Action Story

A national retail chain improved category conversions by 18% after incorporating insights from merchandising and operations heads to realign in-store displays, seasonal planograms, and localized promotions across priority store clusters.

Our in-depth research captures how B2B buyers-retail chains, distributors, and institutional clients-evaluate CPG offerings across pricing, packaging, margin structures, and perceived value. We uncover unmet needs, pricing friction, and product gaps that hinder growth. These insights inform innovation, assortment optimization, and margin strategy across traditional and modern trade-helping brands fine-tune their offering to achieve greater channel relevance and product velocity.

Insight-to-Action Story

A mid-sized CPG brand increased on-shelf availability by 23% after identifying channel-specific pricing inefficiencies and reworking packaging formats to better align with retailer expectations and store-level inventory capabilities.

We map the full spectrum of the B2B and B2C customer journey-right from awareness and evaluation to purchase and post-sale experience. Our research identifies pain points, critical touchpoints, and emotional triggers across digital and physical channels. These insights allow Retail & CPG brands to streamline onboarding processes, personalize engagement, and reduce drop-offs-especially critical in today's hybrid buying environments.

Insight-to-Action Story

A personal care brand doubled its direct-to-consumer (DTC) conversion rate after journey mapping identified critical drop-off points in product discovery and comparison. This insight prompted a complete redesign of the digital path to purchase, improving the overall customer experience and driving sales growth.

We help brands move beyond generic segmentation by combining firmographic (business size, region, type), behavioral (purchase patterns), and needs-based insights to pinpoint their most profitable B2B accounts. Our research enables sharper persona definition, regional focus, and white-space identification-leading to more tailored value propositions and improved channel strategy.

Insight-to-Action Story

An FMCG brand achieved a 31% sales lift in metro markets after we identified high-opportunity retail segments and crafted region-specific pricing, promotion, and partner engagement strategies to capture local demand.

We evaluate how your brand is perceived by distributors, buyers, and retail decision-makers in both B2B and B2C contexts. Our research measures critical metrics like brand awareness, trust, value perception, and competitive differentiation. These insights are essential for refining your brand narrative, strengthening customer loyalty, and ensuring your product-market fit remains aligned with evolving buyer expectations.

Insight-to-Action Story

A premium beverage brand boosted repeat sales by 22% after identifying and correcting a disconnect between brand messaging and buyer perception among high-end retailers through targeted brand equity analysis.