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From Greenwashing to Green Proofing: Strengthening ESG Investment Integrity
Our latest case study reveals how AI-powered monitoring, standardized reporting, and transparency-first strategies can help asset managers move from marketing buzz to measurable impact.
Mar 13, 2025

Greenwashing is the smoke and mirrors of the ESG world—big promises, little proof. With 72% of investors demanding third-party validation and 40% of ESG funds exaggerating claims, trust in sustainable investing is on the line.

Through MarketClarity and HumanLens, Jasper Colin conducted in-depth competitive intelligence, investor sentiment analysis, and data-driven validation, uncovering key risks, gaps, and opportunities in ESG investing. Our latest case study reveals how AI-powered monitoring, standardized reporting, and transparency-first strategies can help asset managers move from marketing buzz to measurable impact.

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