HumanLens
A Clearer View of
the People Behind the Data
With HumanLens, we bring clarity to the complexity of human behavior through integrated insights that span attitudes, behaviors, experiences, and cultural nuances. Our solutions help you stay connected to your audience, from individual touchpoints to the broader market landscape.
Our HumanLens Solutions
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Our HumanLens Solutions
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Our HumanLens Solutions
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A&U: Make Informed Decisions with a Research-Backed Foundation
Segmentation: Simplify the Marketplace and Serve It More Effectively
Customer Journey Mapping: Optimizing Every Touchpoint for Better Engagement
Authority Research: Be A Thought Leader In the Marketplace
CSAT: Enhance customer relationships and loyalty through ongoing insights
Attitude and Usage (A&U) Studies offer essential insights into your business by:
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Understanding Consumer Attitudes and Preferences:
Gain deep insights into how consumers feel about the products in your category. -
Identifying Key Decision - Making Criteria:
Discover the features and benefits that drive purchase decisions. -
Analyzing Usage Patterns and Frequency:
Explore how often products are used, and identify pain points with existing offerings. -
Assessing Brand Awareness and Engagement:
Evaluate how your brand is perceived and engaged with, compared to competitors.
Methodology Overview:
Immersion
- Immersion & Kickoff
- Existing data audit (1st party & desk research)
Exploration
- Virtual Groups (Qual)
- Social trend exploration (Integrated Analytics)
Measurement & Validation
- A&U Survey (Quant)
- Sales Analysis (Integrated Analytics)
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