Diesel vs. Gas Gensets: It's more than a fuel choice—it's a strategic decision driven by behavior, regulation, and reliability.

With our HumanLens solution, we decoded what really influences genset buyers across industries like healthcare, construction, and data centers. From segmenting decision-makers to optimizing brand recall and distribution, our insights powered a smarter, faster go-to-market transformation for a global energy leader.

Because when decisions are made, HumanLens reveals what drives them.