Technology

Understanding Market Positioning in a Competitive Crypto Infrastructure Landscape

A Global Digital Asset Technology Study for Fireblocks

As the digital asset management landscape becomes increasingly competitive, institutional players are racing to adopt robust, secure, and scalable solutions. Fireblocks, a leading blockchain infrastructure provider, recognized the need to benchmark its performance in a rapidly expanding ecosystem where enterprise blockchain adoption, crypto custody solutions, and institutional crypto infrastructure platforms are evolving daily.

With more institutions exploring digital asset integration with enterprise IT infrastructure, it became essential for Fireblocks to assess its position against peers like BitGo, Copper, Coinbase Custody, and Metaco, and understand the real drivers of institutional crypto adoption.

Objectives: What Fireblocks Needed to Know

The research was designed to uncover deep insights into:

Brand awareness and usage levels of Fireblocks vs. other crypto asset custody platforms
Vendor perception and preference across industries and regions
Key decision-making factors in selecting enterprise crypto custody providers
Adoption drivers and enterprise crypto wallet security expectations
Discovery pathways and switching behavior in the B2B crypto solutions landscape

Our Approach: Blending Methodology with Market Intelligence

Through our Executive Decision Insights framework, we deployed a multi-method market positioning research strategy that combined robust quantitative analysis with strategic consultation.

Key Highlights:

Methodology: From Immersion to Measurement

Immersion & Kickoff

The engagement began with a deep-dive session with Fireblocks’ leadership, aligning on business goals and framing hypotheses around brand awareness, perceived value, and product gaps in the institutional crypto custody ecosystem.

Survey Design

The questionnaire was designed to capture insights into:

Awareness and usage of major digital asset platforms
Strategic pain points and unmet needs in crypto asset management software
Comparison between Fireblocks and competitors across features like security, API integration, and scalability
Decision-making authority within buying teams
Likelihood of switching, Net Promoter Scores, and brand satisfaction levels

Measurement Tools

Executive Profiling: Based on job title, AUM, region, and crypto maturity
Feature Gap Analysis: Determining functionality needs for future product innovation
Behavioral Metrics: Tracking awareness sources, solution discovery, and purchase triggers
MaxDiff Analysis: Prioritization of key decision factors in choosing digital asset technology vendors

Sample Coverage: Global Reach, Local Depth

A total of 1,200 enterprise respondents participated, reflecting a mix of current Fireblocks users, lapsed users, and those aware but not using the platform.

Impact: Turning Insight into Competitive Advantage

The Fireblocks Brand Study offered real-time, strategic visibility into how global institutions view the brand versus key Fireblocks alternatives.

Positioning Clarity: Benchmarked Fireblocks vs Coinbase Custody, BitGo, Copper, and Metaco
Buyer Journey Mapping: Visualized the complete B2B purchase journey for blockchain platforms, including discovery, evaluation, and renewal phases
Feature Gap Analysis: Highlighted product development opportunities across maturity segments
Strategic Messaging Insights: Informed how enterprises value security, interoperability, and API support in crypto infrastructure
Regional Trends: Identified unique adoption patterns in APAC, EMEA, and North America, including enterprise blockchain use in Singapore, UAE, and Germany

Business Outcomes for Fireblocks

Armed with these digital asset survey insights, Fireblocks was able to:

Sharpen its go-to-market positioning
Enhance its enterprise crypto custody provider comparison pitch decks
Tailor product development to the needs of high-AUM institutions
Create targeted, persona-based campaigns using buyer data
Optimize pricing models based on institutional buying behavior
Strengthen leadership in the digital asset infrastructure market

Conclusion

This study positioned Fireblocks at the center of evolving digital asset technology trends, confirming its role as a premier crypto asset security platform for enterprises. It delivered not just data-but direction-enabling Fireblocks to stay ahead in the rapidly changing enterprise blockchain solutions space.

For any organization looking to understand the enterprise preferences in blockchain solution providers, this is the gold standard in digital asset vendor comparison.

Explore how we help blockchain leaders like Fireblocks decode the future of crypto technology.
Contact us to design your next global B2B research initiative in the digital asset space.