Key Findings

Our segmentation analysis revealed four core audience segments:

Cross-Segment Insights:

Over 60% stream while on social media, underscoring multi-screen behavior.
54% prefer ad-supported options, with tolerance hinging on placement and relevance.
68% use streaming to bond socially, while 59% say it connects them to cultural roots.
Netflix remains the anchor platform, but YouTube and TikTok drive discovery and secondary engagement.

Recommendations

Optimize Ad Placement: Limit ad frequency and align tone with content type (funny ads during comedy, serious during drama).
Cross-Platform Campaigns: Integrate TikTok and Instagram snippets to drive streaming content discovery.
Localized Messaging: Leverage cultural trends (e.g., Squid Game costumes, Barbie pink fashion, F1 influence from “Drive to Survive”).

Long-Term

Audience Segmentation Roadmap: Deploy segmentation models across CRM systems for personalized onboarding and retention journeys.
Content Strategy: Invest in emotional storytelling formats and co-viewing features that appeal to Gen Z’s social bonding.
Ad Innovation: Experiment with interactive ads and brand-integrated content to sustain engagement.

Impact

Way Forward: Jasper Colin’s Differentiator

By combining deep segmentation analytics, CRM integration, and cultural context, Jasper Colin empowered the client to move beyond raw data into actionable activation strategies. Our methodology ensured that insights weren’t just descriptive, but directly deployable across sales, content, and marketing functions.

Jasper Colin continues to partner with leading entertainment platforms to anticipate the next evolution of streaming behavior, ensuring brands remain ahead in an increasingly fragmented media landscape.