
Oil and Gas
Exploring Adoption Potential for Oil and Gas Market Intelligence Solutions

The oil and gas industry is currently facing dynamic changes influenced by oil prices, geopolitical issues, and the growing demand for technological innovation. As the industry strives to optimize costs and investments, companies are increasingly focused on finding the most efficient capital investments and identifying technological innovations that can drive operational improvements. The oil & gas sector, especially Exploration and Production (E&P) companies, is dealing with challenges such as fluctuating oil prices, the need for cost control, and the integration of new technologies like AI, Blockchain, and IoT into daily operations.
We undertook a global quantitative study to understand the spending trends, capital investment decisions, and technology priorities among oil & gas decision-makers. This study aimed to capture key insights from E&P professionals and provide a forward-looking perspective on how these decision-makers plan to navigate market conditions in 2020.
The primary objectives of the survey were:
To achieve these objectives, Jasper Colin’s Executive Decision Insights methodology was applied. By utilizing multi-method research, including quantitative surveys, qualitative interviews, and behavioral data analysis, we were able to gather actionable insights from E&P professionals globally. This methodology helped identify key decision-making factors and measure the industry's investment priorities and technological adoption.
Key Segmentation:

Advanced Analytics:
The survey was conducted online and targeted decision-makers in the oil & gas sector, specifically within Exploration and Production (E&P). The respondents were selected based on their involvement in strategic investment decisions, capital budgeting, and technology adoption.
Survey Structure:
2. Oil Price Impact & Capital Investment:
3. Cost Drivers & Operational Constraints:
4. Technology & Digital Transformation:
5. Investment Priorities:
