A global brand once launched a product with high hopes—only to fail due to a translation mishap. It’s a common mistake. As Erin Meyer put it: "Ignoring cultural differences isn’t just a faux pas—it’s a recipe for disaster."

With 7,000+ languages spoken worldwide, true global marketing isn’t just about translation—it’s about understanding people.

At Jasper Colin, our HumanLens and MarketClarity solutions help brands break barriers and build bridges through localization. This International Mother Language Day, let’s commit to making every language count in marketing!