Jasper Colin

Back

Our
Approach

approach1.svg
Quantitative Research: Survey Inputs from Technology Decision-Makers Across Industries
We collect data from 3000 ITDMs spanning industries across SMBs and large enterprises. Our quantitative approach gathers insights into their preferences, priorities, and technology adoption trends.
approach2.svg
Annual Study of 3000 Technology Decision-Makers
Our survey includes 3000 technology DMs across a broad spectrum of industries, providing us with a comprehensive understanding of market trends, decision-making behaviors, and purchasing criteria.
approach3.svg
Digital Data Analysis
We analyze additional datasets including search traffic and social media activity, to contextualize survey findings and reveal how technology decision-makers are engaging with online content, platforms, and products. This data provides a real-time view of how executives are interacting with technology and helps track shifting trends over time.
approach4.svg
Qualitative Research: In-Depth Exploration of Decision Levers
While quantitative data provides a broad understanding of trends, qualitative research dives deeper into the why behind executive decisions. We conduct 50 in-depth interviews with key decision-makers to uncover the underlying motivations, pain points, and decision levers that influence technology adoption at the enterprise level.
approach5.svg
50 In-Depth Interviews
These interviews provide rich, qualitative insights into the specific levers executives use to make technology-related decisions. We explore how AI adoption, cloud transformation, and security concerns are shaping decisions within the TMT sector, and how generational differences are influencing buying behavior.

What You Get

Our Annual Tech Pulse Report provides you with a complete and interactive view of the latest technology trends, adoption patterns, and insights into executive decision-making processes.

Logo

Focused Topics

The report is tailored to specific topics in the technology and innovation landscape, with an emphasis on AI, digital transformation, cybersecurity, and other key priorities in the Tech sector.

Logo

Expert Interviews Records

The expert insight conversations add depth to the insights. These videos provide context to the report and allow you to hear directly from executives on the current challenges and future needs.

Logo

Annual Report - Magazine-Style Format

The Tech Pulse Report is presented in an easy-to-read format, highlighting yearly themes and key insights from the study. This format allows you to quickly access high-level insights and explore in-depth data in an engaging way.

Logo

Online Portal for Interactive Deliverables

Subscribers gain access to an online portal where they can interact with deliverables, explore data visualizations, and dive deeper into the study’s findings.

Subscribe today to access complete insights and stay ahead.