Automotive & Mobility

Insights that drive the Future of Mobility

The automotive industry is undergoing several transformations ranging from connected car technologies, mobility as a service to electric vehicles (EVs). OEMs globally are re-strategizing business units, vehicle designs, customer experience and dealership expansion. Through in-house industry experts, we deliver B2B data insights for automotive industry backed by market intelligence and automotive analytics solutions.

Automotive Solutions

Industry specific solutions curated by experts

Our End to End Automotive Research Solutions

From early ideation to post-launch- we provide end to end coverage across the automotive lifecycle. Through mixed method solutions, we help uncover consumer pain points, profile customer segments and map buying journey to enable OEMs plan vehicle launches, de-risk vehicle investment and plan go-to-market strategy development for new vehicle launches.

Industry Landscape Insights

We help automotive companies with in-depth automotive market landscape insights to identify customer pain points, unmet needs and white space opportunities.

Innovation Workshops

We organize collaborative sessions between internal stakeholders and your customers to brainstorm innovative ideas, feature opportunities and differentiated vehicle concepts.

Concept Check & Feasibility Assessment

We assist with early-stage concept validation and determine technical feasibility ensuring only viable concepts proceed to development.

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Customer Clinic

We provide actionable consumer insights on design aesthetics and prototypes to refine core vehicle features before market launch.

Conjoint Analysis

Through conjoint analysis we help automotive brands conduct product- market fit analysis and identify the optimal mix of features that resonate with target customers.

Consumer Journey Mapping

By mapping end to end customer journey- we deliver insights that enhance engagement strategies and improve conversion outcomes.

Pricing Research

By conducting willingness-to-pay analysis, we enable automotive companies with insights that drive price differentiation strategy.

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Post Launch Program

We deliver insights into customer satisfaction and user experience to evaluate how well your vehicle and the communication resonates with early adopters.

Campaign evaluation

Evaluating effectiveness of automotive campaigns by measuring reach, impressions and engagement, we gauge impact on purchase intent and brand perception.

Customer Experience

We provide in-depth insights into how consumers interact with your vehicles and you gain insights into strengths and areas for enhancement across different touchpoints.

Mystery Audits

Through secret shoppers - we provide mystery audit services to get unbiased assessments of automotive dealerships and enhance service centre performance.

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Customer Satisfaction

We analyse customer satisfaction and collect post purchase feedback to help continuously improve product, service delivery and experience.

Mid Cycle Refresh

With our mid-cycle refresh programs for product refreshes we capture feedback from consumers on feature enhancements and product freshness.

Social Media Sentiment Analysis

We deliver real-time social media sentiment analysis for automotive brands uncovering brand perceptions using text analytics.

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Industry Landscape Insights

We help automotive companies with in-depth automotive market landscape insights to identify customer pain points, unmet needs and white space opportunities.

Innovation Workshops

We organize collaborative sessions between internal stakeholders and your customers to brainstorm innovative ideas, feature opportunities and differentiated vehicle concepts.

Concept Check & Feasibility Assessment

We assist with early-stage concept validation and determine technical feasibility ensuring only viable concepts proceed to development.

Learn More

Customer Clinic

We provide actionable consumer insights on design aesthetics and prototypes to refine core vehicle features before market launch.

Conjoint Analysis

Through conjoint analysis we help automotive brands conduct product- market fit analysis and identify the optimal mix of features that resonate with target customers.

Consumer Journey Mapping

By mapping end to end customer journey- we deliver insights that enhance engagement strategies and improve conversion outcomes.

Pricing Research

By conducting willingness-to-pay analysis, we enable automotive companies with insights that drive price differentiation strategy.

Learn More

Post Launch Program

We deliver insights into customer satisfaction and user experience to evaluate how well your vehicle and the communication resonates with early adopters.

Campaign evaluation

Evaluating effectiveness of automotive campaigns by measuring reach, impressions and engagement, we gauge impact on purchase intent and brand perception.

Customer Experience

We provide in-depth insights into how consumers interact with your vehicles and you gain insights into strengths and areas for enhancement across different touchpoints.

Mystery Audits

Through secret shoppers - we provide mystery audit services to get unbiased assessments of automotive dealerships and enhance service centre performance.

Learn More

Customer Satisfaction

We analyse customer satisfaction and collect post purchase feedback to help continuously improve product, service delivery and experience.

Mid Cycle Refresh

With our mid-cycle refresh programs for product refreshes we capture feedback from consumers on feature enhancements and product freshness.

Social Media Sentiment Analysis

We deliver real-time social media sentiment analysis for automotive brands uncovering brand perceptions using text analytics.

Learn More

Automobile Suite Powered by Our Proprietary Network of Decision Makers and High-end audiences

Our proprietary network of audiences covers end to end automotive value chain with real-time market intelligence across dealerships, OEMs, and luxury car buyers. Our audience suite empowers OEMs to take strategic decisions and understand dynamics on the ground.

Key Audiences You Can Reach

Key Audiences

You Can Reach

Luxury Car Buyers

Premium car buyers expect more than just vehicle performance- they seek aspiration, luxury and exclusivity. We help you segment high intent buyers, refine vehicle design, assess brand equity and deliver end to end experiences.

Dealerships

Our network of independent and franchised dealerships helps us benchmark dealership performance and conduct Voice of Dealer (VoD) programs for OEMs. These insights help uncovering perspectives on sales challenges, product competitiveness and effectiveness of dealer’s incentives.

OEMs

We specialize in automotive B2B research and connect with experts in sales, distribution, design, marketing, strategy across OEMs to generate insights on OEM readiness and innovation benchmarks.

Aftermarket Retailers

We assess retailer expectations and product market fit by surveying retailers of parts, accessories and service products. These insights help benchmarking channel performance, insights into stocking and sales drivers, drive brand equity and optimize channel strategy.

Why Automotive Firms Partner with Us

End-to-End Automotive Lifecycle Coverage

Our comprehensive research suite covers all touchpoints in the auto journey from early ideation to post launch. We help OEMs validate concepts, optimize features and refine marketing strategies.

Deep Industry Expertise with in-house auto experts

Our researchers come with deep expertise in the auto domain and their insider knowledge ensure you can handover your critical business objectives and they will get you insights that are implementable and drive real world execution.

B2B Frameworks for Decision Making

Our custom-built solutions and research frameworks for KYC, product clinics, EV go-to-market research, and more - deliver behavior-driven insights that go beyond traditional quantitative and qualitative approaches, providing a true 360-degree view of the market landscape.

Access to High-End Audiences

Providing direct access to luxury car buyers, dealerships, OEM executives, and aftermarket retailers through our primary research operations - helps companies generate insights across the entire auto value chain.

Research That Drives Real Business Impact

All insights delivered by us ensure you move through your journey from data to decision with great speed, precision and confidence. Every solution is backed by success stories.

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