At ESOMAR 2026, the global insights community gathers under the theme "Metamorphosis"- exploring how human understanding, technology, and practice are transforming to drive better decisions and impact. And Jasper Colin is here to challenge everything you thought you knew about B2B insights. 

The Jasper Colin Lounge: A VIP Experience Unlike Any Other

Step away from the conference floor and into a space designed for genuine connection. Sink into our signature couch — because conference foot pain is real — and dive deep into the shifting B2B and niche audience landscape with our senior team, sun streaming in from our private balcony. What to expect? A proper cup of coffee, a taste of Valencia with fresh horchata and fartons, quick fun activities, and conversations that go beyond the surface.

From the Lounge to the Impact Stage
Where Insight Becomes Action — That conversation you started on the couch? Now see it come to life. On the Impact Stage, we're tackling one of the industry's most urgent shifts: what happens to value when respondents get cheap.

Impact Stage: What Becomes Valuable When Respondents Get Cheap

As respondent access becomes commoditized and cheap data floods the market, the real question isn't how much data you can collect — it's what's actually worth trusting. In this session, we unpack the scarcity shift reshaping our industry: as raw responses lose their premium, what rises to take their place? We'll show you where the real value is migrating — and how to position your research to capture it.

The 60-Minute Masterclass: The Hidden Leverage in Every Study

Led by our senior insights team, this session uncovers the hidden leverage points buried in every study — the overlooked levers that quietly determine whether research drives real decisions or just sits in a deck.

Come for the horchata and fartons and stay for an insightful experience.