Retail & CPG
success stories
Unlocking Growth for a Skincare product
A&U through integrated research and analytics
Aug 02, 2024
Retail & CPG
success stories
Unlocking Growth for a Skincare product
A&U through integrated research and analytics
Aug 02, 2024
In this A&U (Awareness & Usage) study, we adopted a comprehensive, multi-source advanced analytics approach to generate actionable insights. By integrating data from a variety of sources—such as consumer surveys, social media sentiment analysis, transaction data, and competitive intelligence—we were able to build a more holistic understanding of brand performance and consumer behavior.
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