Retail & CPG
success stories
Reinventing Customer Loyalty for a Sports and Outdoors Retailer
A leading sports and outdoors retailer wanted to reimagine its loyalty program to better resonate with its diverse customer base.
Dec 02, 2024
Retail & CPG
success stories
Reinventing Customer Loyalty for a Sports and Outdoors Retailer
A leading sports and outdoors retailer wanted to reimagine its loyalty program to better resonate with its diverse customer base.
Dec 02, 2024
A leading sports and outdoors retailer wanted to reimagine its loyalty program to better resonate with its diverse customer base. Their existing program had stagnated, with low engagement and unclear differentiation from competitors. The retailer sought to understand the customer journey, key touchpoints, and pain points to design a more personalized and impactful loyalty program.
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