Retail & CPG
success stories
Product line up extension : Concept test for CPG brand to identify new variant
Read how Jasper Colin helped a global CPG firm identify the right name for re-launch of a product, leveraging online quantitative methodology
Jul 18, 2024
Retail & CPG
success stories
Product line up extension : Concept test for CPG brand to identify new variant
Read how Jasper Colin helped a global CPG firm identify the right name for re-launch of a product, leveraging online quantitative methodology
Jul 18, 2024
Discover how Jasper Colin empowered a leading personal care brand to make data-driven decisions by identifying the ideal product extension for its portfolio through a Monadic Concept Test. By leveraging advanced research methodologies, we tested and evaluated multiple product concepts in isolation to uncover which would resonate most with consumers.
This strategic approach provided clear, actionable insights into customer preferences, helping the brand make an informed decision that aligns with market demand and drives growth.
Subscribe for Insights
See what our clients ask us
Certification & Affiliations
2025 Jasper Colin, All rights reserved