Breaking into the baby-care aisle takes more than just great products- it demands a brand mothers can believe in.

Through in-depth quantitative and qualitative research with mothers and moms-to-be, we uncovered what truly drives trust, trial, and long-term loyalty in this emotionally charged category. From safety and ingredient transparency to price sensitivity and sustainability, this research arms one of the world’s leading CPG brands with a clear roadmap to connect with mothers at the moments that matter most.

Because when it comes to their babies, moms don’t compromise- and neither should brands.