Healthcare
success stories
Got a Lemon: Turn Your Underperforming Drug Into a Bestseller
We turned an underperforming anticoagulant drug into a market leader with a strategic brand repositioning approach!
Nov 06, 2024
Healthcare
success stories
Got a Lemon: Turn Your Underperforming Drug Into a Bestseller
We turned an underperforming anticoagulant drug into a market leader with a strategic brand repositioning approach!
Nov 06, 2024
We turned an underperforming anticoagulant drug into a market leader with a strategic brand repositioning approach! Within six months, the drug saw a 25% revenue increase and a 30% boost in brand recognition.
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