What’s pushing top-tier PRO creators to invest over $10K annually, inspiring mid-tier talent to rally behind a vision, and turning hobbyists into tomorrow’s loyalists?

Our deep-dive into the U.S Creator Economy uncovers the segments, spending behaviors, and storytelling touchpoints that shape brand relevance. From psychographic profiles to lifecycle shifts, we reveal what truly moves creators from awareness to advocacy.

For brands in the creator economy, the message is simple: relevance today is built on insight- loyalty tomorrow is built on inspiration.