Retail & CPG
research series
You Can't Buy Happiness, But You Can Buy Crave
A leading F&B company, known for its indulgent treats, faced a dilemma. Consumer preferences were shifting towards healthier snacking options, impacting their traditional product lines. Our research uncovered surprising consumer preferences that led to a 25% sales increase with new product lines.
Apr 26, 2024
Retail & CPG
research series
You Can't Buy Happiness, But You Can Buy Crave
A leading F&B company, known for its indulgent treats, faced a dilemma. Consumer preferences were shifting towards healthier snacking options, impacting their traditional product lines. Our research uncovered surprising consumer preferences that led to a 25% sales increase with new product lines.
Apr 26, 2024
Healthy snacks often lack taste, right?
A major F&B company faced the same challenge. They knew they needed healthier options, but how could they keep their indulgent taste?
We unlocked the secret to guilt-free indulgence!
Our research uncovered surprising consumer preferences that led to a 25% sales increase with new product lines.
Check the post below to discover:
- The consumer insights that cracked the healthy & yummy snack code
- How they leveraged research to launch THRIVING new product lines
This could be the recipe for your brand's success too.
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