Retail & CPG

research series

You Can't Buy Happiness, But You Can Buy Crave
A leading F&B company, known for its indulgent treats, faced a dilemma. Consumer preferences were shifting towards healthier snacking options, impacting their traditional product lines. Our research uncovered surprising consumer preferences that led to a 25% sales increase with new product lines.
Apr 26, 2024

Healthy snacks often lack taste, right?

A major F&B company faced the same challenge. They knew they needed healthier options, but how could they keep their indulgent taste?

We unlocked the secret to guilt-free indulgence!  

Our research uncovered surprising consumer preferences that led to a 25% sales increase with new product lines.

Check the post below to discover:

  • The consumer insights that cracked the healthy & yummy snack code
  • How they leveraged research to launch THRIVING new product lines

This could be the recipe for your brand's success too.

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