Retail & CPG

research series

Navigating the Consumer Maze: Strategies for Distribution Domination
Let's dive into the world of consumer behavior and discover the key touchpoints shaping decisions in the healthy snacks market.
Nov 10, 2023

Ever wondered about the secret sauce behind optimizing product distribution in the competitive world of healthy snacks?

Well, a global CPG giant did, and they turned to the maestros at Jasper Colin for some data-driven magic!

From initial awareness to that satisfying crunch of the final purchase, we've unraveled the intricate consumer journey within the organic food realm. Spoiler alert: it's anything but a straight line!

Curious about the game-changing insights we uncovered?

Let's dive into the world of consumer behavior and discover the key touchpoints shaping decisions in the healthy snacks market!

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