TMT
research series
Game Over? Not This Time- Reviving Stagnant Gaming PC Brand
A leading PC manufacturer faced stagnant market share in gaming PC category. They urgently needed to identify new customer segments beyond traditional gamers to revitalize sales and reignite growth.
Apr 25, 2024
TMT
research series
Game Over? Not This Time- Reviving Stagnant Gaming PC Brand
A leading PC manufacturer faced stagnant market share in gaming PC category. They urgently needed to identify new customer segments beyond traditional gamers to revitalize sales and reignite growth.
Apr 25, 2024
A leading PC manufacturer's gaming sales were stuck on repeat.
Their challenge?
Find NEW customers beyond hardcore gamers.
But how did they identify NEW customer segments and revive growth?
Our data-driven approach uncovered hidden opportunities beyond the typical gamer.
Check the post below to discover:
- Surprising customer segments like content creators & casual gamers
- The segmentation strategy that unlocked a 15% market share increase!
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