In a global context, the retail industry is undergoing a fundamental transformation where hybrid models are blurring the lines between online and offline consumer experience, giving rise to an omnichannel ecosystem.

BOPIS (Buy online, pick-up in-store), BOSFS (Buy online, ship from store), and BORIS (Buy online, return in-store) are being hailed as the "future of retail", and attributable factors like shipping chain optimization and opportunity for brand experience re-architecting are generating hopes for the market players to rival against retail giants like Amazon.

Today, this revolution in the shopping experience is being demanded by both customers and retailers. It is, thus, paving the path for hybrid "click-and-collect" services, where all kinds of retailers (from small to large) are looking to cash in the "buy-anytime and fulfill-anywhere" model of e-commerce.

Read on as Jasper Colin dives into the evolving landscape of omnichannel retailing.