Post-Webinar · Intelligence Now Live

The webinar has ended. The findings are out. But that was never the whole show.

Six markets. Five hundred verified affluent buyers. A study built not on what the wealthiest say they want, but on the choices they actually made.

Markets
6 Global
Respondents
500 HNWI
Segments
3 Archetypes
Upcoming
Wave 2
Intelligence Available

Choose Your Way In

Whether you joined us live, caught the recording, or are arriving here for the first time — this is where you decide how close you want to get to the work.

  • Get My Category CutFree
    Findings re-cut for your sector. Delivered in 48h.
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  • Book a Partnership Call
    30-minute working conversation with our research team.
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Why This Matters Now

The definition of luxury is changing faster than the data can keep up.

Brands serving the wealthiest often operate with limited visibility and outdated reads. The evolution of luxury from owning things to experiencing them has rewritten what the elite segment will pay for — and most intelligence has not caught up. Experience Economy 2.0 was built to close that gap.

The Study at a Glance
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Verified HNWI & UHNWI respondents

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Global markets across three continents

Mixed methods: qualitative depth interviews, conjoint analysis, MaxDiff scaling, and data-driven segmentation modelling

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Distinct buyer archetypes isolated from trade-off behaviour

Live intelligence dashboard filterable by country, segment and category — full access available now

A Reminder of What Surfaced

Three findings that should make every luxury team uncomfortable.

These are the three we put on stage. They are not the only three. Behind each sits a layer of country, segment and category detail that reframes how it should be read for your market. Underneath these sit three buyer segments the study isolated — each with a fundamentally different definition of what luxury is worth paying for.

Finding 1 · Emotional Outcome Shift
Ownership has leftthe building

The wealthiest buyers have completed a migration that mid-market brands are still debating. The asset — the object, the title — is secondary. The experience architecture around it is the product now.

Finding 2 · The Experiences That Win
Status replacedby restoration

The affluent no longer signal through possession. They signal through absence — of noise, obligation, visibility. Restorative, relationship-rich and meaning-led. The data now says so out loud.

Finding 3 · Counter-Intuitive Exclusivity
Three buyers,three definitions

The study isolated segments by trade-off behaviour, not demographics. A strategy that works for one will actively alienate another. Knowing which segment you serve is now a strategic prerequisite.

Experience-Seeking Rich
Legacy Connoisseurs
Craft Purists
Why This Study, Not Another Report

Built on choices, not claims.

Most luxury research asks people what they value and writes down the answer. The wealthy are the worst possible respondents to that question — they know exactly what they are supposed to say. Experience Economy 2.0 was designed around a different premise entirely.

Method I

Qualitative Depth

In-depth conversations with verified HNWI buyers, exploring the lived meaning of luxury in their own words. Every utility score in the dataset is anchored to a real voice.

Method II

Conjoint Analysis

Forced trade-offs that reveal what buyers will actually give up to get — generating utility scores, not stated importance. This is where social-desirability bias goes to die.

Method III

MaxDiff & Segmentation

Ranked importance across products, experiences and services, then data-driven segmentation built on the trade-off behaviour itself — isolating the three buyer types rather than assuming them.

"The experiences the affluent value most are restorative, relationship-rich and meaning-led, not status-driven. The data now says so out loud."
Where It Lands

What the findings mean, industry by industry.

The same dataset reads differently depending on what you sell. A finding that reshapes a hospitality arrival sequence does something entirely different to an automotive configurator. Here is where the conversation gets category-specific.

Hospitality
Arrival & experience design
Fashion
Craft & provenance signals
Automotive
Configurator & ownership arc
Wealth Mgmt
Trust & relationship framing
Family Office
Multi-gen legacy decisions
Three Ways to Carry This Forward

Where would you like to take it next?

Three steps, each a little closer to the work. Most people begin with the data and let the conversation find its own depth from there. Start wherever you are.

What You Receive

Tell us your industry and we will send a focused cut of the findings for your category — the headline conjoint and MaxDiff results that matter most to your buyer, drawn from the live dataset.

  • Your sector's headline reads. The three findings re-cut for hospitality, fashion, automotive, wealth, or family office.
  • The segment view. How Experience-Seeking Rich, Legacy Connoisseurs and Craft Purists diverge on the attributes you compete on.
  • A market lens. Where your priority markets sit against the six-market average.

Free, gated by a work email. Delivered within two business days.

Get Access

Get a Preview of the Intelligence

Enter your details to access a curated preview of the EE 2.0 insights for your sector.

What the Call Covers

A finding read in the abstract is interesting. The same finding read against your category, your competitive set and your current priorities is where it starts to change decisions.

  • Your question, framed. We start with the strategic gap you most need closed, by market and category.
  • What the data already answers. A live read of where EE 2.0 speaks to it, and where a tailored cut would sharpen it.
  • A first piece of work. What an initial engagement — bespoke questions embedded in the next wave — could look like.

Thirty focused minutes. Most partnerships that begin here start with a single, well-framed question.

Schedule

Book a Partnership Call

Enter your details to schedule a 30-minute call with our research team to explore relevant intelligence.

What Full Access Opens

The complete Experience Economy 2.0 release — cut by country, segment and category, paired with the qualitative voices behind every score.

  • The live dashboard. Every conjoint utility and MaxDiff importance score, filterable by country, segment and category.
  • The written report. The full ~35-page analysis with methodology, segment profiles and category implications.
  • The why behind the buy. Each number anchored to the verbatim qualitative panel behind it.
  • Wave-on-wave tracking. As a quarterly series, access compounds — each wave deepens the longitudinal picture.

Tiers are scoped to need. A watermarked data sample is available under NDA first, so you buy with confidence.

Request Access

Access the Full Report

Enter your details and our team will scope the right access tier for you.

How a Partnership Works

From insight to action, in four steps.

01

Frame the Question

We start with the strategic gap that matters most to your business — by market, category, and competitive position. Intelligence that cannot be acted on is not intelligence.

02

Map to the Data

A live reading of where EE 2.0 already answers your question — and where a bespoke cut of the study data would sharpen it further against your specific priorities.

03

Embed Your Priorities

Bespoke questions woven into the next research wave, so your intelligence compounds with every iteration. The series design means each wave deepens the longitudinal picture.

04

Act on the Intelligence

Findings delivered with category and segment context — ready to inform decisions, not decorate decks. Every engagement moves through the same structured path, starting with your questions, not ours.

The Conversation Is Open

Don't rely on assumptions about the world's wealthiest consumers.

The findings are out. Choose your way in — a free category cut, a working partnership call, or full access to the report and dashboard.

For questions about access or the research, contact the Insights team at Jasper Colin — insights@jaspercolin.com

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Experience Economy 2.0 — The Findings Are Out | Jasper Colin