09 May 2024 | TMT | research series

Why Europeans Don't Want To Play Princess Peach?

Thinking of conquering the European gaming market?

Hold on!

European gamers have unique preferences that might surprise you. Our research for a global gaming giant revealed unexpected genre favorites, storytelling styles they crave, and even art styles they prefer.

Want to know the secret sauce to a successful European launch?   

Check out our latest case study to discover:

  • The genres that reign supreme in Europe (it's not all about princesses!)
  • How to craft narratives that resonate with European tastes
  • The art styles that will truly captivate European gamers