20 Sep 2024 | Retail & CPG | research series

Toy Story 2.0: A Classic Reimagined

Have you ever wondered how a beloved toy brand can reinvent itself for the digital age? Well, that’s exactly what a renowned toy company did, and the results are nothing short of impressive!

In our latest research report, "Toy Story 2.0: A Classic Reimagined," we dive into the journey of a heritage brand that faced the challenge of capturing the hearts of today’s tech-savvy kids. From 𝗶𝗻-𝗱𝗲𝗽𝘁𝗵 𝗺𝗮𝗿𝗸𝗲𝘁 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 to innovative product development, we explored how they successfully turned the tide and boosted sales by 25% in just one year!

What’s the secret sauce? A mix of creativity, digital integration, and a strong focus on sustainability.

Curious to learn more about the strategies that led to their remarkable turnaround? Check out the full report for insights that could inspire your own brand's evolution!