08 Sep 2023 | TMT | research series

Super-Apps: The Pursuit of App-Iness

In the ever-evolving landscape of mobile technology, a new phenomenon has emerged that is reshaping how we interact with our smartphones – the rise of Super-Apps. These multifunctional platforms offer a plethora of services all bundled within a single application, promising unparalleled convenience and efficiency to users.

Drawing insights from 150,000 mobile users in major cities across the globe, we shed light on how these applications are influencing the way we navigate the digital realm. Discover the key findings and actionable strategies to stay ahead in the game!