20 Oct 2023 | Retail & CPG | research series

Older Adult Grocery Shopping: What You Need to Know

Let's take a fascinating journey into a vital, yet often understudied demographic - our older adults! The numbers tell a compelling story, with over 80 million adults aged 65 and above expected by 2040.

But this isn't just about statistics; it's about understanding the heartbeat of consumer behavior among our seasoned community. We're unveiling the Senior Shopping Chronicle Study, where we explore the grocery shopping preferences, challenges, and satisfaction levels of older adults in America.

Join us in this eye-opening journey! Let's uncover the unique aspects of senior grocery shopping and appreciate their invaluable role in our society and economy.