10 Nov 2023 | Retail & CPG | research series

Navigating the Consumer Maze: Strategies for Distribution Domination

Ever wondered about the secret sauce behind optimizing product distribution in the competitive world of healthy snacks?

Well, a global CPG giant did, and they turned to the maestros at Jasper Colin for some data-driven magic!

From initial awareness to that satisfying crunch of the final purchase, we've unraveled the intricate consumer journey within the organic food realm. Spoiler alert: it's anything but a straight line!

Curious about the game-changing insights we uncovered?

Let's dive into the world of consumer behavior and discover the key touchpoints shaping decisions in the healthy snacks market!