09 May 2023 | Retail & CPG | research series

Is your BOPIS strategy paying off?

BOPIS, which stands for "buy online, pick up in-store," has been growing in popularity in recent years, and its usage has accelerated even further due to the COVID-19 pandemic. Read how Jasper Colin Consumer Research team has helped in focussing omnichannel approach for a seamless customer experience by measuring the value gained from the BOPIS program.