16 Feb 2024 | Retail & CPG | research series

Gluten-Free? Who Cares: This Snack Conquered All

A gluten-free snack brand faced a unique challenge: how to appeal to both gluten-free consumers and the broader market. They partnered with Jasper Colin to devise a strategic marketing approach that would bridge the gap.

We recognized the intricate nature of the challenge and conducted in-depth market research to understand the preferences and behaviors of both gluten-free and non-gluten-free consumers.

Curious to know more? Dive into our comprehensive report for an in-depth analysis of this successful marketing strategy.