25 Apr 2024 | TMT | research series

Game Over? Not This Time- Reviving Stagnant Gaming PC Brand

A leading PC manufacturer's gaming sales were stuck on repeat.

Their challenge?

Find NEW customers beyond hardcore gamers.

But how did they identify NEW customer segments and revive growth?

Our data-driven approach uncovered hidden opportunities beyond the typical gamer.  

Check the post below to discover:

  • Surprising customer segments like content creators & casual gamers
  • The segmentation strategy that unlocked a 15% market share increase!

This could be a game-changer for your brand too.