16 May 2024 | TMT | research series

Can E-commerce Win With Both Personalization and Privacy?

We all know that personalized shopping recommendations are a great way to attract customers and boost sales.

But what about data privacy concerns and regulatory environment, including regulations like GDPR?

How can we deliver tailored buying experiences while respecting user privacy?

That’s where Jasper Colin comes in. We recently helped major online retailer to find the sweet spot!  

With our multipronged approach their sales boosted by 20%. Interestingly, privacy inquiries dropped 20% as customers felt more in control of their data.

Discover how we achieved this! Read the full case study below to learn more.

Your e-commerce business could see similar success by putting the customer at the center.