02 Feb 2024 | Retail & CPG | research series
Brand Breakup: The Drama of CPG Brand Switching
In our recent collaboration with a CPG brand, Jasper Colin embarked on a journey to decipher the complex consumer decision-making process during brand switching.
The outcome? Transformational results that reshaped the brand's trajectory!
Curious to dive into the details of this success story?
Discover the holistic approach that yielded these phenomenal gains in our report below!