20 Sep 2023 | Healthcare | research series

Assessing the Impact of Generic Competition on GERD Drugs Market

Generic competition in the GERD pharmaceutical market necessitates a multifaceted approach for pharmaceutical manufacturers to thrive while serving the best interests of GERD patients. By continuously assessing drug effectiveness, optimizing pricing strategies, collaborating with pharmacies, prioritizing patient education and support, and engaging in regulatory advocacy, manufacturers can navigate the challenges posed by generics, maintain market share, and ensure that patients receive the most suitable pharmaceutical interventions for their GERD management.