11 May 2023 | Retail & CPG | research series

Are you catching up with the disruptors? GenZ Breaking the Millennial Mold

As the GenZ matures and begins to make purchases, CPG brands and retailers need to acknowledge that they possess a unique sensibility and are not just a younger iteration of the preceding millennial generation. To a large extent, the GenZ cohort is hastening the trends that were started by the millennials, including the significance placed on customer engagement through multiple channels such as social media, as well as the craving for authenticity. Concurrently, they are also establishing a niche for themselves. These distinct characteristics have a great impact on their purchase behaviour and it is important for retailers to recognise these unique preferences and priorities. 

Jasper Colin's insights dive into how GenZ shoppers are making waves in the retail landscape.