05 Jan 2024 | Retail & CPG | infographics

Will 2024 Be the Year of the CPG Underdog?

Buckle up, CPG shoppers, because 2024 promises to be a rollercoaster ride of innovative products and evolving consumer preferences.

While inflation might cast a shadow over spending, here's a glimpse into the categories poised to pop, along with the brands pushing the boundaries and stealing hearts and carts.