07 Aug 2023 | Retail & CPG | infographics

The Prime Effect Shoppers Defy Economic Pressure

The conclusion of Amazon Prime Day 2023 marks a record-breaking sales event for both consumers and businesses. Amidst economic uncertainty and inflation, it is an opportune moment to analyze and identify the categories that stood out and get insights into what made shoppers defy the economic pressure.

Read Jasper Colin's Retail Insights to understand shopper behavior during and after an event like Prime Day.