Not offering sustainable products? Get ready to lose your Gen Z consumers

Being a sustainable brand is not an exception anymore. The idea of sustainable solutions for the green consumer has evolved recently and is not just limited to being ‘beneficial’ and ‘ideal'.

At present, the sustainability initiative is being driven primarily by the consumers – specifically the GenZ consumers – that has pushed retail leaders to follow through. The consumers are loud in their demand for sustainability and this demand will only accelerate going ahead. Businesses that fail to meet it will swiftly lag behind, especially with younger consumers.