21 Aug 2023 | TMT | infographics

Giggles Sell: Cracking the Code of Humorous Advertising

Humor in advertising has evolved with societal trends, facing a decline post-2000 due to sensitivity concerns. However, humor remains effective for emotional brand-consumer connections and has recently seen a revival. 
Read for Jasper Colin's take on techniques like subtle humor infusion and fresh language to enhance impact.