Finding 1
The EmotionalOutcome Shift
About the Webinar
Something has stopped working in luxury.
The language of exclusivity, prestige, and aspiration — the vocabulary that has shaped luxury marketing for a generation — is no longer landing the way it once did among the world's wealthiest buyers. Existing research keeps asking the same questions and getting the same answers. We decided to ask differently.
We, at Jasper Colin, spent the better part of a year conducting our most rigorous primary study to date: 500 wealthiest consumers across six global markets, using a mixed-method design that combines in-depth qualitative interviews, conjoint analysis, MaxDiff scaling, and a three-archetype segmentation model. The result is a picture of the affluent buyer that is measurably, quantitatively different from the one most luxury and experience brands are currently designing for.
This webinar is the first public window into those findings — before the full report publishes and while early access to the insights dashboard is still available.
The study at a glance
0+
HNWI and UHNWI respondents
0
global markets
Mixed methods: qualitative depth interviews, conjoint analysis, MaxDiff scaling, and segmentation modelling
0
distinct buyer archetypes identified
Proprietary luxury insights dashboard — previewed live during the session for registered attendees only
Three Findings
Three findings that should make every luxury strategist uncomfortable.
James Wallman will react live to three headline findings from the study. Each one challenges a core assumption currently embedded in the luxury playbook. We are not previewing the data here; that is what the webinar is for. But here is the territory each finding covers.
Finding 2
The ExperiencesThat Win
Finding 3
The Counter-IntuitiveExclusivity Result
Session Agenda
Sixty minutes, structured in three parts.
01
Reframing the Affluent Consumer
Jasper Colin sets the stage with the core question driving the study, unpacking the scale, methodology, and global lens behind one of the most ambitious luxury consumer studies conducted to date.
02
The Findings Challenging Luxury's Playbook
The study's three headline findings are revealed live, followed by strategic reactions and cultural interpretation from James Wallman.
03
Inside the Luxury Insights Dashboard
An exclusive live preview of Jasper Colin's interactive Luxury Insights Dashboard, showcasing how brands can explore the data by market, segment, and category, and model strategic scenarios in real time.
Event Details
Date
Wednesday, June 10, 2026
Time
10:00 AM EST / 3:00 PM BST / 7:30 PM IST
Duration
60 minutes live
Platform
Stream Yard (link provided on registration)
Access
Free
Recording
Distributed to all registered attendees within 48 hours of broadcast
Your Speakers
James Wallman
Featured Guest Reactor
James Wallman — Featured Guest Reactor
James Wallman is one of the world's foremost voices on the future of experience — why we crave it, how it shapes identity, and what it tells us about where culture and commerce are heading. He is the author of Time and How to Spend It and the founder of the World Experience Organization (WXO), the global community connecting experience designers, luxury practitioners, and cultural strategists across industries.
James's thinking on experientialism — the idea that the experiences people remember and value most are relationship-rich, restorative, and meaning-led rather than status-driven — sits in direct and measurable alignment with the findings of this study. That alignment is why he is the right reactor for this data: he does not simply validate what the numbers say, he extends them into strategic territory that the numbers alone cannot reach.
Jasper Colin
Host
Jasper Colin — Host
Jasper Colin is a global market research and intelligence firm, built for briefs that require methodological rigour and commercial relevance in equal measures. The Experience Economy 2.0 study is the firm's most ambitious undertaking to date: a six-country, mixed-method investigation into the decision-making of HNWI and UHNWI consumers, producing findings that are both statistically robust and directly actionable.
The Jasper Colin leads will host the full session, framing the study, walking through the findings alongside James, leading the dashboard preview, and moderating the Q&A that closes the hour. Additional team members will be available backstage for technical support throughout the broadcast.
Who Should Attend
This webinar is designed for senior decision-makers inside luxury, experience, and affluent-consumer businesses. It is particularly relevant for:
- Heads and Directors of Consumer Insights and Market Research
- VP and Director-level Brand Strategy and Global Marketing leads
- Heads of Category, Product Directors, and Merchandising Directors working in luxury verticals
- CMOs, Chief Strategy Officers, Regional GMs, and Brand Presidents with responsibility for affluent consumer strategy
The findings are directly applicable across luxury fashion and accessories, ultra-luxury hospitality, wealth advisory and private banking, luxury automotive, fine jewellery and watches, and premium beauty and wellness.
What You Will Take Away
Registered attendees receive the following:
Live access to the 60-minute broadcast with James Wallman and the Jasper Colin team
A recording of the full session, distributed within 48 hours
Early notification when the full Experience Economy 2.0 report publishes
Priority access to book a personalised walkthrough of the Jasper Colin Luxury Insights Dashboard with the research team
Reserve Your Seat
The webinar is free to attend, but access is gated.
Registration closes when capacity is reached or on June 9, 2026, whichever comes first.
For questions about registration or access, contact Insight Teams at Jasper Colin — insights@jaspercolin.com