Jasper Colin  /  2026 Inaugural Wave

The Construction
Industry DigitizationBenchmark

The first independently fielded, statistically rigorous look at how construction actually adopts technology - and what’s about to change its mind.

See the Six Questions
Construction moves more capital than almost any industry on earth, yet decisions about its own digital future are still made on instinct, vendor pitch decks, and word of mouth. This study replaces the guesswork with a stratified, validated national data set - built from real interviews with the people who actually run the jobs and hold the budgets.
500+Quantitative interviews
25–30In-depth video interviews
01Data science pipeline
06Research modules
10Week field program
2Countries · U.S. & Canada
03Construction segments
Y1–Y3Designed to repeat
500+Quantitative interviews
25–30In-depth video interviews
01Data science pipeline
06Research modules
10Week field program
2Countries · U.S. & Canada
03Construction segments
Y1–Y3Designed to repeat
01/ The Research Gap

An Industry
Flying Blind on Its
Own Transformation

“Most of what exists today is produced by technology vendors themselves.”- The gap this benchmark closes

Construction is one of the least digitized major industries in the economy - and the research gap matches it. Most of what exists today is produced by technology vendors themselves, or by industry associations working with small, self-selected samples. Nobody has gone out and built an independent, methodologically sound picture across company sizes, segments, and roles.

And the timing isn’t neutral. Tariff pressure and tightening project financing are forcing a real decision inside every construction firm right now: pull back on discretionary spending, or push forward and invest in the tools that protect productivity when margins get thin. This study captures that decision as it’s actually being made - not after the fact.

How it gets answered today

A shrug, a vendor’s sales deck, or a single executive’s gut feel: an impression with no way to check it against a peer firm or a prior year.

How this benchmark answers it

A stratified, validated national sample cross-checked against outside data, so every answer can be benchmarked, cited, and repeated wave after wave.

02/ The Modules

Six Questions the
Industry Has Never Had
a Straight Answer To

Every module in this study was built to answer a question that currently gets answered with a shrug, a vendor’s sales deck, or a single executive’s gut feel.

Q101

The Digitization Maturity Index

Where does a firm actually rank against its peers - not against its own assumptions? A composite score, built from factor and cluster analysis, becomes the industry's reference point.

Q202

Platform vs.
Point Solution

Are firms consolidating onto a single technology backbone, or assembling best-of-breed specialists? And which path actually correlates with better outcomes?

Q303

Adoption
by Segment

Commercial, infrastructure, residential, industrial; small, mid, and large firms; GCs and subcontractors - who's leading, who's lagging, and why.

Q404

The Investment
Tipping Point

What specific pressure moves a firm from “we should look into that” to “we're buying it”? Force-ranked, not guessed at.

Q505

The Productivity & Safety Case

Does going digital actually mean safer jobsites and more on-time, on-budget delivery? The data is asked to prove it, not assume it.

Q606

The Economic
Pressure Test

How tariffs, labor shortages, and financing conditions are reshaping technology investment decisions in real time.

03/ Methodology

Real Sample.
Real Rigor.
Real Data Science.

This isn’t a survey with a press release stapled to it. It’s a fielded, modeled, and validated research program, built the way benchmark data needs to be built if it’s going to be trusted, cited, and repeated every year.

500+Quantitative interviews

Contractors, subcontractors, and architects - stratified by segment, company size, and role across the U.S. and Canada.

25–30In-depth video interviews

General contractors and specialty trades, plus a supplementary architect sample for the design-side perspective.

01Dedicated data science pipeline

Cross-validating every self-reported answer against outside benchmarks - public labor, safety, and construction-activity data.

Underneath the numbers: factor analysis to build the Maturity Index, cluster analysis to build real segmentation (not assumed categories), and MaxDiff trade-off analysis to force-rank what genuinely drives investment decisions - rather than what people say drives them.
Phase 01

Qualitative Depth

  • 25–30 in-depth video interviews with general contractors and specialty trades, 60 minutes each
  • A supplementary sample of 3–4 architect interviews for the design-side perspective
  • Recruited across company size, construction segment, and technology stack architecture
  • Surfaces the why behind investment decisions, before the survey tries to measure it
Phase 02

National Quantitative Scale

  • 500+ respondents, approximately 20–25 minutes
  • Stratified by company size, construction segment, role, and technology architecture
  • Hard quotas held across general contractors, subcontractors, and a supplementary architect sample
  • Validates and nationally sizes what the interviews surfaced, cross-checked against outside benchmark data
04/ Sample Architecture

Where Adoption
Splits by Company Size

Not every construction firm is the same kind of non-adopter. Company size shapes both the pressure to modernize and the ability to absorb the cost of doing it.

~28%
SmallUnder $50M
Resource-constrained. Technology decisions are opportunistic and budget-driven rather than strategic.
~44%
Mid-size$50M – $500M
The mid-size paradox: enough scale to feel competitive pressure, often too small to absorb enterprise-grade adoption costs.
~28%
LargeOver $500M
The benchmarking reference point, with the most advanced adoption and the clearest platform consolidation dynamics.

Sample proportions reflect the study’s stratified quota design and will be validated against national quantitative results.

05/ Segment Friction

Adoption Isn’t
the Same Across
the Industry

A commercial general contractor and a residential builder fail to adopt technology for entirely different reasons. Segment-specific friction requires segment-specific strategy.

SegmentPrimary technology focusPrimary friction
CommercialBIM and project management platformsIntegration overhead across a growing vendor stack
Infrastructure
 / Heavy Civil
Drone and aerial imaging, IoT sensors, prefabricationPublic-sector procurement cycles and owner-mandate lag
ResidentialProduction scheduling and field collaboration platformsThin margins and a fragmented, small-business ownership base
06/ Deliverables

Deliverables Built
for Boardrooms,
Not Bookshelves

Every finding is packaged to be used, not just read once and filed away.

01
Public thought leadership report
The industry-facing story, built to travel and earn coverage.
02
Full proprietary report
With complete data appendix - every cross-tab, every segment cut.
03
Executive presentation deck
Ready to walk into your own leadership meeting.
04
Interactive dashboards
Filter by segment, company size, and region - and explore the data live.
05
Two to three publishable pieces
Thought leadership content designed to earn attention, not just fill a shelf.
07/ Who It's Built For

Built for the
Companies Shaping
Construction’s
Next Decade

For organizations that need to know where construction technology adoption is actually headed - not where it’s rumoured to be headed.

01 / Platforms

Technology platforms competing for a bigger share of the construction stack

02 / Supply

Materials suppliers and equipment manufacturers planning around where demand is going

03 / Risk

Insurers underwriting construction risk

04 / Media

Industry associations and publishers who want first, credible data for their members and readers

08/ Timeline & Roadmap
10Weeks

Fielding is underway now, across a tightly run ten-week program: a national quantitative survey, in-depth interviews with construction leaders, and a dedicated data science build - all converging into a single integrated release. Founding partner positions and early-access seats are limited by design; this is a benchmark meant to stay credible, not to be sold to everyone.

Built to Compound,
Not Expire

The inaugural wave establishes the benchmark. It is designed from the outset to repeat.

Year One01

Establishes the benchmark and the Digitization Maturity Index.

Year Two02

Layers in trend data plus a rotating topical module, such as AI-assisted project management.

Year Three +03

Becomes a planning input competitors cannot replicate, because they do not have the data.

Future modules can extend the same core question into vendor-level platform benchmarking, regional and state-level breakouts, and emerging technology such as autonomous equipment and digital twins - so the program grows with the questions the industry has not asked yet.

09/ Why Jasper Colin

Why
Jasper Colin

Recruitment reach and methodological discipline are what separate a benchmark that gets cited from a survey that gets skimmed.

01

Recruitment as moat

A proprietary in-house B2B network reaches GCs, subcontractors, and specialty trades that standard panels systematically under-represent.

02

A validated, multi-source methodology

Factor analysis, cluster analysis, and MaxDiff trade-off analysis cross-checked against public labor, safety, and permit data - not self-reported survey response alone.

03

Built for one anchor relationship, sized for many

The Maturity Index and Technology Architecture module are designed as durable, repeatable assets, not a one-off report.

04

Tracking compounds value

The benchmark established in Year 1 becomes the trend in Year 2 and the competitive advantage by Year 3.

05

A thought-leadership engine

Earns press coverage and industry credibility before the first sales conversation happens.

Inaugural Wave · Limited Access

Be First to Know
Where the Industry
Actually Stands

Construction has never had a benchmark like this - independent, stratified, and validated against real-world data rather than self-selected opinion. The organizations that see it first will be the ones shaping the conversation around construction technology for the next decade, not reacting to it.

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The Construction Industry Digitization Benchmark - Jasper Colin