MARCH HIGHLIGHT
Zero Click in the Gaming World

The Zero Click Era has arrived. The 3-click rule of the 2010s is now a thing of the past—AI is revolutionizing user experience, making interactions effortless, intuitive, and instant. In this new landscape, where actions happen before a click is even needed, businesses must evolve or be left behind.
 

Jasper Colin takes the lead with the Zero Click Insight Series, leveraging its cutting-edge Product Zenith Suite and User Experience Research Capabilities to decode the profound impact of this transformation across industries. We kick off with Gaming, a dynamic industry that transcends age and demographics.  

 

Expert Voices
UX Insights
Expert Voices
UX Insights

Join us as Kelly Clasen, Associate Director, Global Brand Marketing, Ubisoft, dives into the world of zero-click experiences—how they are reshaping player engagement, redefining immersion, and transforming the way games are played and experienced.

 

 

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