Veggies are the New Meat: Why Plant-Based Diets are Taking Over

Carnivores may remember tasting and then rejecting a veg sandwich because it didn't match the taste or the nutrition they were seeking from meat. But that is a thing of the past now. Veg food options have now come closer to mimicking their meat counterparts on all aspects – look, taste and nutrient profiles – while also being environmentally friendly in their production.  

The growing popularity of plant-based foods is leading to more consumers shifting their food consumption pattern. This phenomenon presents many opportunities for brands and retailers, forcing them to respond quickly to meet consumers' interest.  

So what continues to drive the sector's significant place in the FMCG landscape?